Embracing European retailers with an eCommerce platform
THE STORY
How to strengthen your network of special dealers across Europe? Give them the best tools to make their life easier. This is especially true for our customer, a European industrial group, because their products are of significant complexity: The products delivered are measured and manufactured individually for each specific order. “It is easy to do business with us” is the projects mission statement. PROCOMM supported the customer in conceptualizing and implementing a fully-integrated B2B eCommerce platform to embrace their European specialized dealers. The platform has been successfully rolled-out in France. Switzerland and Italy will follow in the coming months.
within 4 months
within 12 months
rolled out by 2018
of manual work for quoting
THE SOLUTION
The new B2B eCommerce platform allows specialised dealers to configure products in an easy way, with a novel user-experience approach that has been pioneered in France. It enables the dealers to create and customize quotes for their own end-customers. Also it allows ordering the products of different production facilities from one single place in a transparent and easy way. The platform is a milestone in the customers digitisation strategy as it is the foundation for the digital integration of special dealers in Europe.
THE RESULT
Within 4 months of it’s launch the new eCommerce platform led to the onboarding of 100+ new customers. Revenue from online transactions grew significantly. The internal efforts in sales departments for supporting specialised dealers in quoting has decreased by roughly 40%.
